UMC New Orleans Appoints New CEO

University Medical Center (UMC) New Orleans is pleased to announce the selection of Bill Masterton as the new president and chief executive officer. Masterton, 45, will lead a staff of more than 2,200 and manage the continued growth of the $1.2 billion medical center that opened last August in Mid-City. UMC New Orleans is home to the Rev. Avery C. Alexander Academic Research Hospital.

UMC New Orleans Appoints New CEO
Bill Masterton

Masterton assumed his role at UMC New Orleans on June 1, 2016. He has more than 20 years of health care experience, most recently as CEO of Piedmont Medical Center in Rock Hill, S.C., a position he held since July 2012. He previously served as CEO at Coastal Carolina Hospital in Bluffton, S.C., and as the COO and CFO at Atlanta Medical Center.

“I am looking forward to joining UMC New Orleans,” Masterton said.  “I am impressed by the strong commitment to safe, high quality care shown by the staff and physicians. I am honored to join this vibrant learning environment with our academic partners at LSU and Tulane.”

As president and CEO, Masterton will focus on maintaining and strengthening UMC’s academic partnerships and initiatives to improve safety, quality and patient care.

“After a thorough and deliberative search, we are pleased to welcome Bill to UMC New Orleans and to the LCMC Health family,” said Greg Feirn, LCMC Health CEO and interim UMC CEO since 2015.  “Bill’s focus on quality and physician engagement make him well suited to lead UMC in providing the best possible outcomes for patients and offering exceptional training for medical students and allied health professionals.”

Masterton’s healthcare career began at KPMG. He holds a bachelor’s degree in Accounting and master’s degree in Business Administration from the University of South Florida.

Opened in August 2015, University Medical Center New Orleans, home of the Rev. Avery C. Alexander Academic Research Hospital, is the academic medical center of LCMC Health, a Louisiana-based, not-for-profit health system. UMC New Orleans serves as a key partner of LSU Health Science Center New Orleans, Tulane University School of Medicine and other academic institutions.