Shhhh…..don’t tell! We’ve figured out what your clients secretly want from you!
As salon professionals, you’re in the business of helping your clients look and feel beautiful. Think about what you would want from your hair stylist, manicurist, or esthetician. We asked around and found the top three things clients want from their service provider.
Availability.
Are your clients having a hard time getting in to see you? If that’s the case, chances are they’re already looking for another provider. When you got into this business, you probably knew that you’d most likely be working long hours, evenings, and weekends. If you own your own business, chances are you’re doing anything and everything to make yourself available and flexible for your clients. If you are working 9-5 (lucky you), but you’re losing the after-work crowd. Clients want us to be available and be flexible—think about extending your hours even for one day a week, so you can be meet the needs of all clients.
Trust.
How many times a day do you hear “Well, what do you think is best?” Your clients are looking to you, for not only your expert opinion, but your personal one too. Sometimes, you know your clients style better than they know themselves, and they trust you! Salon professionals want to build trust with their clients, and while that will take some time, when you do, they’ll be your clients for life. Not only do your clients trust you professionally, they trust you with personal information they wouldn’t tell anyone else. It’s your job to be professional and personable at the same time, which doesn’t come easy for everyone.
Quality.
Plain and simple, your clients want a quality product. Are you going the extra mile to make your clients’ experiences amazing? Or are you giving them the same service time after time and not giving it your best? It’s easy to get caught up in the day-to-day, but you need to remember to always perform at your best. Next time they come in, go the extra mile and provide a quick little add-on service at no additional cost, or spend a few extra minutes at the shampoo bowl. Something as easy as that can make your clients’ experiences extra special—and it’s the type of quality they’re looking for! Carry retail products? Your retail products should also mirror this type of quality—and not only be the top products, but be the right products for their specific needs.
Next time you’re getting your hair or nails done, or getting a facial, think about how you were treated. Take note of the whole experience and let that help you better your service for your own clients. You should be doing this type of self-evaluation at least once a year to check-in with yourself, and make sure you’re being the best you can be!
