This year’s event latest casualty of COVID-19 Due to the rapidly evolving circumstances domestically and globally concerning COVID-19, event organizers BolognaFiere and the Professional Beauty Association have postponed the 18th edition of Cosmoprof North America from September 2020 to June 27-29, 2021. “We have…
The global beauty industry has been rocked by the COVID-19 pandemic, including weak first-quarter sales and widespread store closures. This sector generates $532 billion in sales annually and accounts for millions of jobs. While lives come first, livelihood also matters. The beauty industry, including…
Reopening in the New Normal: Keeping Yourself & Your Clients Safe During the pandemic The clock is ticking…counting down the days until we can finally return to work. Everyone has been at home for – how many days? What day is this, anyway? What…
Surviving the pandemic can be tough, but why not do it in style? Fancy face masks, gloves for shopping, and social distancing – welcome to our new daily reality. While the pandemic has had a devastating impact across a vast swath of industries, it…
For some, just surviving the pandemic isn’t good enough; some cosmetologists can thrive, if they know how. As cosmetologists, can your business thrive or survive during the uncertain times of a pandemic? While many unknowns are surrounding how and when businesses will reopen, this…
Influencers part 3: for social media influencers Are you thinking about starting an Instagram account to promote your killer cosmetology skills, esthetics knowledge, or beauty business? Or maybe creating a community for industry professionals to connect sounds, laugh, and learn is more your style.…
Consistently producing content your audience will engage with has its challenges. You want fresh, fun, and interesting images, quotes, and videos your target audience will share with their friends and followers. Having resources handy to spark inspiration when you’re struggling can save you time…
Influencers Part 2: Micro-Influencers versus Macro-Influencers If you wanted to collaborate with an influencer a few years ago, your first question would usually be “How many followers do they have?” In the past, a huge audience was the sign of a “top” influencer. Not so…
Photo by Maddi Bazzocco on Unsplash (optional) Part 1: What is an influencer and where do you find them? “It’s not what you know; it’s who you know.” The adage holds true in marketing, particularly when it comes to marketing a small business. Partnering…
There’s so much to be grateful for. Every Thursday throughout the month of November we’ll be highlighting a few things that make your jobs a little easier, more productive, or even more fun. Have something to add? Join the conversation on social media with…