Marketing
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PBA Postpones Cosmoprof until June 2021
This year’s event latest casualty of COVID-19 Due to the rapidly evolving circumstances domestically and globally concerning COVID-19,…
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9 Ways COVID-19 is Transforming the Beauty Industry
The global beauty industry has been rocked by the COVID-19 pandemic, including weak first-quarter sales and widespread store…
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Surviving the Pandemic in Style as a Cosmetologist
Surviving the pandemic can be tough, but why not do it in style? Fancy face masks, gloves for…
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Social Media Influencers Give Some Marketing Tips
Influencers part 3: for social media influencers Are you thinking about starting an Instagram account to promote your…
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Influencers Part 4: When You Need Inspiration for Social Media
Consistently producing content your audience will engage with has its challenges. You want fresh, fun, and interesting images,…
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Micro-Influencers versus Macro-Influencers
Influencers Part 2: Micro-Influencers versus Macro-Influencers If you wanted to collaborate with an influencer a few years ago, your…
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Mastering Influencer Marketing
Photo by Maddi Bazzocco on Unsplash (optional) Part 1: What is an influencer and where do you find…
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#ThankfulThursday for Cosmetologists: Week 2
There’s so much to be grateful for. Every Thursday throughout the month of November we’ll be highlighting a…
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Fresh Marketing Ideas for this Coming Spring
These fresh marketing ideas can liven up your coming spring Earlier this month, groundhog Punxsutawney Phil saw his…
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Five Musts for your Holiday Marketing Campaign
Will you believe us if we tell you there are less than 12 weeks until Christmas?! Now is…
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Stay Connected with your Clients through Email Marketing
We all know marketing is a fundamental part of the industry and is the main source for business…
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Instagram and Your Salon: How to Leverage it
If you haven’t heard, Instagram has taken over social media. According to TechCrunch, Instagram now has 300 million daily…
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HIPAA Basics for Massage Therapists
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