The global beauty industry has been rocked by the COVID-19 pandemic, including weak first-quarter sales and widespread store closures. This sector generates $532 billion in sales annually and accounts for millions of jobs. While lives come first, livelihood also matters. The beauty industry, including…
Reopening in the New Normal: Keeping Yourself & Your Clients Safe During the pandemic The clock is ticking…counting down the days until we can finally return to work. Everyone has been at home for – how many days? What day is this, anyway? What…
How to Professionally Say No When Asked to Break Stay at Home Orders Across the country, many salons and spas have complied with orders to shut their doors. As state governors aim to keep the public safe and healthy amid the COVID-19 pandemic, non-essential…
For some, just surviving the pandemic isn’t good enough; some cosmetologists can thrive, if they know how. As cosmetologists, can your business thrive or survive during the uncertain times of a pandemic? While many unknowns are surrounding how and when businesses will reopen, this…
Client retention is one of the most critical components of any profitable business. It costs six more times to acquire a new client than it does to retain one you already have. So, the cost of losing a regular client can mean thousands of…
Following up with clients can be tricky, here’s how: We were taught in school how to perform services and sell products, but we weren’t taught etiquette for following up with clients. We’ve all experienced one time or another when we’ve let a client slip…
The holidays are a very busy time for nearly every salon professional, as clients are trying to get those last-minute appointments to look great for the many events they will soon be partaking in. During the craziness of it all, it can be easy…
We all know marketing is a fundamental part of the industry and is the main source for business growth and development. There are plenty of marketing tools out there, but one that is highly successful is email marketing. Our inboxes get flooded daily, so…
When you look at your schedule what type of client fills your day? New customers or repeat customers? Most likely, the answer to that is “repeat customers.” In the salon industry, your livelihood is based on repeat customers.